South Africans may not be the best football players but they surely can sing and dance. I watch TV reports about South African workers on strike, with amusement. Labourers who have dropped their tools to make a point often sing and dance as part of their protest marches. Many of the songs might be “war [...]

MTN, the leading cellular network in Africa, is an official sponsor of 2010 FIFA World Cup South Africaâ„¢. They have been leveraging their pan-African presence with ads & promos all geared towards increasing their market share. Since MTN is pan-African, supporting a particular national team would make no sense. Thus, AfricaUnited is born. AfricaUnited is [...]

As the Internet penetrates the world’s second largest continent, there is no better way to reach Africa’s youthful population. The Internet is increasingly becoming a medium of sharing information in Africa and leading brands and media houses are in the loop to take full advantage of this medium, in marketing their goods & services. My [...]

I heard about Kwame Nkrumah-Acheampong for the first time a few years ago when he was being interviewed on Joy FM’s Super Morning Show about his skiing efforts. It was an odd story and his dreams of setting-up artificial snow scapes in Ghana sounded unrealistic. I remember some listeners sending text messages that appeared to [...]