Comments on: The Naira Brand: Naira dot-com websites http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/ Personal blog of an Internet Entrepreneur & Technology Enthusiast Fri, 10 Feb 2012 06:59:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/ng.png" alt="Nigeria" /> Wilson <small id="gs_author_location">from Lagos, Nigeria</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-51530 Nigeria Wilson from Lagos, Nigeria Tue, 31 Aug 2010 14:18:19 +0000 http://www.davidajao.com/blog/?p=554#comment-51530 I really enjoyed reading this post and comments. I don't think there is anything wrong in using "naira" in your domain name, the owner of the business know who they are targeting. Not every brand is google, facebook or yahoo and even this brands target the local market e.g Google Nigeria(infact Google "Any country in the world"). This is how they generate their revenue. Why did this global brands become successful? They had local appeal. For example I didn't join facebook because it was the largest social networking site, but because I knew I could connect with my friends both home and abroad. We tend to make the mistake of comparing economies, how can you compare the U.S Economy to the Nigeria Economy. Some of the success a business attains there in relation to a similar business over here is the purchasing power of the average man (credit lines inclusive). I think we overestimate the internet penetration index in Nigeria or even the degree of internet/computer literacy. Funny enough the attempts to purchase Nairaland has not been from Nigerians but foreigners, they know the value of the kind of traffic that site generates. For those of us clamoring for global brands, build your own(it might even inspire some other young Nigerian Entrepreneur) and let the builder of a local brand be. Have you noticed the "ng" trend too, not ".com.ng"? I have patronized this trend. @David wonderful blog, i am bookmarking this site. I really enjoyed reading this post and comments. I don’t think there is anything wrong in using “naira” in your domain name, the owner of the business know who they are targeting. Not every brand is google, facebook or yahoo and even this brands target the local market e.g Google Nigeria(infact Google “Any country in the world”). This is how they generate their revenue.

Why did this global brands become successful? They had local appeal. For example I didn’t join facebook because it was the largest social networking site, but because I knew I could connect with my friends both home and abroad.

We tend to make the mistake of comparing economies, how can you compare the U.S Economy to the Nigeria Economy. Some of the success a business attains there in relation to a similar business over here is the purchasing power of the average man (credit lines inclusive).

I think we overestimate the internet penetration index in Nigeria or even the degree of internet/computer literacy.
Funny enough the attempts to purchase Nairaland has not been from Nigerians but foreigners, they know the value of the kind of traffic that site generates. For those of us clamoring for global brands, build your own(it might even inspire some other young Nigerian Entrepreneur) and let the builder of a local brand be.

Have you noticed the “ng” trend too, not “.com.ng”? I have patronized this trend.

@David wonderful blog, i am bookmarking this site.

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/ng.png" alt="Nigeria" /> Solomon <small id="gs_author_location">from Nigeria</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-51022 Nigeria Solomon from Nigeria Mon, 02 Aug 2010 17:35:59 +0000 http://www.davidajao.com/blog/?p=554#comment-51022 These argument is baseless..what is the meaning of google, yahoo or amazon before the became an international brand..but one trait is applicable to them they all capture the local market before going global..what even the domain is i dont see that as a factor of a site not going global if it has the potential...www.nairaland.com, www.ing.com.ng, www.nairalist.com, www.mybet.com.ng, www.nairabet.com are site that are capturing their local market and if that is done why should they not go global..look at our banks starting from setting up branches in neighbouring african cities to some part in uk, very soon GTB will be a Barclays.. the point is to start.. These argument is baseless..what is the meaning of google, yahoo or amazon before the became an international brand..but one trait is applicable to them they all capture the local market before going global..what even the domain is i dont see that as a factor of a site not going global if it has the potential…www.nairaland.com, http://www.ing.com.ng, http://www.nairalist.com, http://www.mybet.com.ng, http://www.nairabet.com are site that are capturing their local market and if that is done why should they not go global..look at our banks starting from setting up branches in neighbouring african cities to some part in uk, very soon GTB will be a Barclays.. the point is to start..

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/ng.png" alt="Nigeria" /> Prince <small id="gs_author_location">from Nigeria</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-49872 Nigeria Prince from Nigeria Tue, 04 May 2010 20:23:48 +0000 http://www.davidajao.com/blog/?p=554#comment-49872 The end justifies the means. You achieve what you want to achieve. You can be a local business and operate globally or decide to stay local. Your domain however tells exactly your pedigree. The choice is yours. My domain http://www.jobnownow.com is an example of a local business that operates globally. The end justifies the means. You achieve what you want to achieve. You can be a local business and operate globally or decide to stay local. Your domain however tells exactly your pedigree. The choice is yours. My domain http://www.jobnownow.com is an example of a local business that operates globally.

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/nl.png" alt="Netherlands" /> AfroWall <small id="gs_author_location">from Noord-Holland, Netherlands</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-49645 Netherlands AfroWall from Noord-Holland, Netherlands Sat, 10 Apr 2010 19:52:15 +0000 http://www.davidajao.com/blog/?p=554#comment-49645 I personally dont like domains with "naija". i can agree "naira" is logical judging by our currency name but "naija". i just dont get it. I personally dont like domains with “naija”. i can agree “naira” is logical judging by our currency name but “naija”. i just dont get it.

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/us.png" alt="United States" /> Nigeria job website, Nigeria website directory & Nigerian domain listing websites featured | Oluniyi D. Ajao <small id="gs_author_location">from Texas, United States</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-48274 United States Nigeria job website, Nigeria website directory & Nigerian domain listing websites featured | Oluniyi D. Ajao from Texas, United States Sun, 06 Dec 2009 16:55:43 +0000 http://www.davidajao.com/blog/?p=554#comment-48274 [...] in GhanaEarly review of Multi TV + Satellite informationPresident Obama in Ghana. Why not Nigeria?The Naira Brand: Naira dot-com websitesRe-branding Nigeria, a charadeNigeria: Why do you use Liberty Reserve?Vodafone, Zain, MTN, Tigo, Glo [...] [...] in GhanaEarly review of Multi TV + Satellite informationPresident Obama in Ghana. Why not Nigeria?The Naira Brand: Naira dot-com websitesRe-branding Nigeria, a charadeNigeria: Why do you use Liberty Reserve?Vodafone, Zain, MTN, Tigo, Glo [...]

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/gh.png" alt="Ghana" /> Oluniyi D. Ajao <small id="gs_author_location">from Ghana</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-46289 Ghana Oluniyi D. Ajao from Ghana Fri, 28 Aug 2009 21:38:25 +0000 http://www.davidajao.com/blog/?p=554#comment-46289 Thanks for your kind words Ndubuisi. Do well to share my blog with your friends. Cheers! Thanks for your kind words Ndubuisi. Do well to share my blog with your friends. Cheers!

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/us.png" alt="United States" /> Nairasource <small id="gs_author_location">from New Jersey, United States</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-46133 United States Nairasource from New Jersey, United States Thu, 13 Aug 2009 02:38:03 +0000 http://www.davidajao.com/blog/?p=554#comment-46133 This is a nice article... I started a new site called Nairasource and i got a lot of inspiration from Nairaland. It is more than just a forum, in Nairasource, you can chat and watch Nigerian movies and the intent of building it is not for revenue generation but to build a strong grass root movement of Nigerians that will change the face of Nigeria in the future. take your time and visit http://www.nairasource.com and be a part of this growing network of great Nigerians... we just started last month and so far we have more than 400 Nigerians from all over the world. we are also trying to host the first all Nigerian Online chess championship in our 1,000,000 capacity chess arena. God bless Nigeria and the owner of this site. This is a nice article…

I started a new site called Nairasource and i got a lot of inspiration from Nairaland.

It is more than just a forum, in Nairasource, you can chat and watch Nigerian movies and the intent of building it is not for revenue generation but to build a strong grass root movement of Nigerians that will change the face of Nigeria in the future.

take your time and visit http://www.nairasource.com and be a part of this growing network of great Nigerians…

we just started last month and so far we have more than 400 Nigerians from all over the world.

we are also trying to host the first all Nigerian Online chess championship in our 1,000,000 capacity chess arena.

God bless Nigeria and the owner of this site.

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/a2.png" alt="Satellite Provider" /> Ndubuisi Egwim <small id="gs_author_location">from Satellite Provider</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-45812 Satellite Provider Ndubuisi Egwim from Satellite Provider Tue, 28 Jul 2009 10:33:36 +0000 http://www.davidajao.com/blog/?p=554#comment-45812 This is such a well researched and informative post. keep up the good work Dave This is such a well researched and informative post. keep up the good work Dave

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/gb.png" alt="United Kingdom" /> Yinka <small id="gs_author_location">from Milton Keynes, United Kingdom</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-44353 United Kingdom Yinka from Milton Keynes, United Kingdom Mon, 22 Jun 2009 06:06:18 +0000 http://www.davidajao.com/blog/?p=554#comment-44353 We run naijaweddings.net , which is Nigeria's number one online wedding shop. We had a long and hard think about what to call our website before we started, and I do agree with a few people who say using the word "Naija" or "Naira" in the web address limits your audience. In our case that is what we wanted. We are offering a service to clients who reside in Nigeria. Our currency is in Naira. We advertise on Nigerian on websites & magazines. We are currently incorporating interswitch as another payment system for clients; again that is a Nigerian payment system. We had a few people comment on why we named our website thus, but to identify with Nigerians we had to use a Nigerian Name. Our target market is Nigeria. We run naijaweddings.net , which is Nigeria’s number one online wedding shop.

We had a long and hard think about what to call our website before we started, and I do agree with a few people who say using the word “Naija” or “Naira” in the web address limits your audience.

In our case that is what we wanted. We are offering a service to clients who reside in Nigeria. Our currency is in Naira. We advertise on Nigerian on websites & magazines. We are currently incorporating interswitch as another payment system for clients; again that is a Nigerian payment system.

We had a few people comment on why we named our website thus, but to identify with Nigerians we had to use a Nigerian Name. Our target market is Nigeria.

]]> By: <img src="http://www.davidajao.com/blog/wp-content/plugins/geosmart/flags/gh.png" alt="Ghana" /> Oluniyi D. Ajao <small id="gs_author_location">from Ghana</small> http://www.davidajao.com/blog/2009/02/11/the-naira-brand-naira-dot-com-websites/#comment-44036 Ghana Oluniyi D. Ajao from Ghana Fri, 29 May 2009 06:35:29 +0000 http://www.davidajao.com/blog/?p=554#comment-44036 Thank you for summing-up my exact thoughts. Thank you for summing-up my exact thoughts.

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