I have often wondered why Multichoice did not name their Africa Magic channel, “Nigeria Magic”
The reason is very obvious to any observer: most of the content aired on Africa Magic is either from Nigeria or by Nigerians. Not that I have anything against Nigeria and its people but I know the content could be much more diverse. After all, Africa is a continent of 54 countries and there is a wide variety of content to feature.
At long last, I saw an admission from Multichoice that its content on Africa Magic was primarily from West Africa and this is why they are launching a new channel named: “Africa Magic Plus” on channel 115. Though I wonder why Plus since Africa Magic Plus will not be a premium channel nor necessarily an improvement of Africa Magic.
From June this year, DStv viewers will get more great African programming when M-Net launches its newest channel AFRICAMAGIC PLUS.
Focused on programming from East and Southern Africa, the launch of AFRICAMAGIC PLUS follows the success of the first AfricaMagic channel, which is and will continue to be primarily focused on content from West Africa.
AfricaMagic launched in 2003 and since then, the channel has quickly become a buzzword on the continent.
It’s widely popular with DStv audiences for its mix of African movies, series, talk-shows and specials, all made in Africa for Africa.
The result has been a growing audience demand that will be met with the start of AFRICAMAGIC PLUS.
Already the channel’s first month line-up is packed with content from Botswana, Kenya, Tanzania, Uganda, Zambia and Zimbabwe, encompassing everything from comedy and drama to romance and adventure.
For M-Net Director of Operations for sub-Saharan Africa Joseph Hundah AFRICAMAGIC PLUS symbolises growth and action.
“AfricaMagic was the very first channel of its kind anywhere on the continent and it has proven, every day since it began, that African audiences embrace African stories. With AFRICAMAGIC PLUS, we aim to partner with producers in East and Southern Africa and to offer an additional African focused channel.”
In the past few weeks also, they had launched another new channel Magic World that appears to be catering for a wider audience with much more diversified African content including classic Francophone films from Senegal, Guinea and other francophone countries. Of course, the films are subtitled in English. Some of the programmes from Africa Magic have been moved to Magic World.
One might wonder, why is Multichoice scrambling to get better by the day? The reason is simple: competition. Once upon a time, Multichoice’s DSTV was a monopoly in sub-Saharan Africa, offering Direct-to-home digital satellite broadcast to the rich and powerful in Africa. Not any more.
Multichoice is now offering different bouquets to cater for a wide market segment: DSTV EasyView, DSTV Family, DSTV Compact, and DSTV Premium. They even have DSTV Select, for select mobile phones in Nigeria, Namibia and Kenya.
Where is the competition from? GTV, HiTV Nigeria, MyTV Africa, soon-to-be launched DaarSat and the free-to-air channels (popular in North Africa) available on various satellites hovering over our continent Africa.
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I believe that Nigeria been African biggest market due to it population have something to do with it.
This new channel is doing wonders with its perfect balance of content from a wide range of countries including movies from my mother land Kenya. Surprisingly they’re airing more Kenyan content than our local stations. Strange.
Nice channel.
at last mnet can now acknowledge east african artistic talents.and we are going to prove it.
This is a very positive move by M-Net,not only are they giving the viewer more to watch but they are also providing the film makers from these regions with the medium of which their work can be viewed by a larger audience.Keep it up M-Net
Africa magic plus is a good channel but most of the programs being aired are not always in english. Can you adjust a little on this?
hi I’m leon please can you pout for us the movie for covrnor’s cloths for the congolese(DRC)
am olak pls i need free to air channed on my tvafrica pls i need the frequency of the channel how may i get it, also can i get the africa magic channel on strong decoder if so pls how may i do it becourse am in need of it now thank yours lovely members olak
HITV IS THE BEST.THEY MUST COME TO GHANA.
i need a form or something to be accredited with multichoice so thats why i went to this address,i need some help with that
This sounds GREAT! I love Africa’s television, hope they bring this to the USA
Africamagic is the best, and i love it. IS VERY inspireing.Not bcos of the 24hrs movie they offer,not at all, i jst do love them.Up u AFRICAMAGIC…
My comment is that Africamagic should please put a stop to the repeating of movies shown 2 or a wk after.Thanks.
hey! are there any entries for documentaries! becos i got many on sales. documentaries on cameroon
More still if there are any openingsopenings or lets call it forums through which independent producers could send their films to be broadcasted by your channel i will be glad to hear about.
i love African magic plus, Can some one give me their contacts
I love Africa Magic Plus. With time, I am definitely sure there will be more to offer in terms of diverse content. ROME WAS NOT BUILT IN A DAY.
I hope so cos I find Africa Magic Plus very boring!
There is a DVD normaly played in African Magic plus but I dont know the tittle .Is one of the west African music .I think is saying mony ferero or money perero something like that with three ladies and more men on the DVD could you please send me more information on this DVD it is very interesting.
please I want to get africa program each time and also I love of seeing anable shown
Hi i tried the additional channels it worked.thanks ! How i have Gbs can i use it.